HR & Chief Networking Officer

We have seen recently how a specific group of professionals, Executive Secretaries, can greatly contribute to the successful implementation of the Business Networks Management (BNM) program led by the CNO - Chief Networking Officer.

We will see now how an entire department and of great potential strategic value, Human Resources, can contribute decisively to the success of this program. Here are three action points:

1) Within the responsibilities of HR, we have training. One of the first activities is to recruit collaborators who are interested in contributing to the firm through social networking tools. This action is voluntary, but extremely important. The CNO will train volunteers to use social networks on behalf of the company with application, both for business and for recruitment & selection.

The explanation is very simple. With the advent of social networks, the vast majority of staff already have profiles into these platforms and an average network of 250 contacts. Well, if we're talking about a large company with 1,000 employees, we are considering an expanded network of 250,000 of second degree contacts. Of course we will have many redundancies, but still, we have a population of a medium sized city. Imagine if the company can raise the average to 1,000 contacts per employee with this training?

All these people are potential stakeholders around the business, ie, customers, suppliers, investors, media contacts, distribution channels, etc ... By the time, the company activates this mega communication  channel through social networks, it positions itself strongly in the mind of its audience and begins to attract a lot of opportunities around itself.

This activity takes place in both real  world and online one. If the company has already created a corporate social network, the collaborators can invite all their contacts from both online and real worlds to participate in it to the extent they are grouped according to their position in the stakeholder matrix. In order to do so, it is imperative that the company already has segmented these stakeholders in groups of customers, suppliers, channels and so on.

2) Another important role of HR is to identify potential relationship managers of various groups of stakeholders in several departments. This activity, initially voluntary, can pay very interesting dividends to the professional  when that program results start to appear.

3) Finally, the RH is also instrumental in developing a  mesaurement and reward policy for this business networks management activity. Benefits can be agreed , case by case, in various ways, eg, fixed  fee attached to a specific business outcome, promotion with natural salary increase, advanced courses, opportunity to represent the company in relevant forums, among others.

Conclusion: the deeper the HR is engaged with the business networks  management program implemented by the CNO, the faster the company will feel the immediate effects of this new business approach. A truly active and strategic HR is an effective center to generate multiple revenue streams for the company.

Octavio Neto Pitaluga
TEN - Top Executives Net
CNO - Chief Networking Officer

Executive Secretary, Business Networks Co-Manager

Imagine that you become a CNO - Chief Networking Officer, ie, a mega strategist and business networks manager of a large company. One of the first things to do is assemble a team of co-managers, since this is a very arduous task for a single professional. What will be the first group of professionals that you seek?

Did it right who responded executive secretaries. Here are just 7 reasons for this decision:

1. In general, executive secretaries are in business for a long period or accompany a career of a top executive for several years;
2. Top executives look at staff of their personal knowledge and whom they ease to work with, a professional who already knows all about them and do not need extra training;
3. These professionals are increasingly qualified and involved into the business environment;
4. They have direct access to the entire network of relationships to the Board and are responsible for organizing these contacts;
5. They manage all calls and schedule appointments;
6. They are dedicated and committed partners of their leaders;
7. They know who to deal with and how to treat each person within the organization, accelerating the understandings among all stakeholders.

According to Stefi Maerker, Executive Director of SEC Talentos Humanos, one of the leading recruitment, selection and training companies specialized in executive secretaries in Brazil, "the most modern professionals are more participative, collaborate on projects, organize schedules and manage processes. " This is exactly the profile of a business networks co-manager.

Therefore, we recommend talking to all the executive secretaries and check if they will be willing to assist you in your initial task of organizing and mapping out the entire network of relationships that can generate effective business for the company in a relatively short time.

In fact, every company is sitting on this gold mine without giving it due attention .... so far. Hands-on and good luck!

Octavio Neto Pitaluga
TEN - Top Executives Net
CNO - Chief Networking Officer