HR & Chief Networking Officer

We have seen recently how a specific group of professionals, Executive Secretaries, can greatly contribute to the successful implementation of the Business Networks Management (BNM) program led by the CNO - Chief Networking Officer.

We will see now how an entire department and of great potential strategic value, Human Resources, can contribute decisively to the success of this program. Here are three action points:

1) Within the responsibilities of HR, we have training. One of the first activities is to recruit collaborators who are interested in contributing to the firm through social networking tools. This action is voluntary, but extremely important. The CNO will train volunteers to use social networks on behalf of the company with application, both for business and for recruitment & selection.

The explanation is very simple. With the advent of social networks, the vast majority of staff already have profiles into these platforms and an average network of 250 contacts. Well, if we're talking about a large company with 1,000 employees, we are considering an expanded network of 250,000 of second degree contacts. Of course we will have many redundancies, but still, we have a population of a medium sized city. Imagine if the company can raise the average to 1,000 contacts per employee with this training?

All these people are potential stakeholders around the business, ie, customers, suppliers, investors, media contacts, distribution channels, etc ... By the time, the company activates this mega communication  channel through social networks, it positions itself strongly in the mind of its audience and begins to attract a lot of opportunities around itself.

This activity takes place in both real  world and online one. If the company has already created a corporate social network, the collaborators can invite all their contacts from both online and real worlds to participate in it to the extent they are grouped according to their position in the stakeholder matrix. In order to do so, it is imperative that the company already has segmented these stakeholders in groups of customers, suppliers, channels and so on.

2) Another important role of HR is to identify potential relationship managers of various groups of stakeholders in several departments. This activity, initially voluntary, can pay very interesting dividends to the professional  when that program results start to appear.

3) Finally, the RH is also instrumental in developing a  mesaurement and reward policy for this business networks management activity. Benefits can be agreed , case by case, in various ways, eg, fixed  fee attached to a specific business outcome, promotion with natural salary increase, advanced courses, opportunity to represent the company in relevant forums, among others.

Conclusion: the deeper the HR is engaged with the business networks  management program implemented by the CNO, the faster the company will feel the immediate effects of this new business approach. A truly active and strategic HR is an effective center to generate multiple revenue streams for the company.

Octavio Neto Pitaluga
TEN - Top Executives Net
CNO - Chief Networking Officer

Executive Secretary, Business Networks Co-Manager

Imagine that you become a CNO - Chief Networking Officer, ie, a mega strategist and business networks manager of a large company. One of the first things to do is assemble a team of co-managers, since this is a very arduous task for a single professional. What will be the first group of professionals that you seek?

Did it right who responded executive secretaries. Here are just 7 reasons for this decision:

1. In general, executive secretaries are in business for a long period or accompany a career of a top executive for several years;
2. Top executives look at staff of their personal knowledge and whom they ease to work with, a professional who already knows all about them and do not need extra training;
3. These professionals are increasingly qualified and involved into the business environment;
4. They have direct access to the entire network of relationships to the Board and are responsible for organizing these contacts;
5. They manage all calls and schedule appointments;
6. They are dedicated and committed partners of their leaders;
7. They know who to deal with and how to treat each person within the organization, accelerating the understandings among all stakeholders.

According to Stefi Maerker, Executive Director of SEC Talentos Humanos, one of the leading recruitment, selection and training companies specialized in executive secretaries in Brazil, "the most modern professionals are more participative, collaborate on projects, organize schedules and manage processes. " This is exactly the profile of a business networks co-manager.

Therefore, we recommend talking to all the executive secretaries and check if they will be willing to assist you in your initial task of organizing and mapping out the entire network of relationships that can generate effective business for the company in a relatively short time.

In fact, every company is sitting on this gold mine without giving it due attention .... so far. Hands-on and good luck!

Octavio Neto Pitaluga
TEN - Top Executives Net
CNO - Chief Networking Officer

Recognizing a Chief Networking Officer

CNO - Chief Networking Officer is a mega strategist and business networks manager. He operates seamlessly in the real world as well as in the virtual environment. He masters the art of turning contacts into long lasting relationships that lead to effective business.

Will you be a potential CNO? How HR departments will quickly recognize a future CNO? Let´s take 10 points that can assist you in this identification.

1. Leadership: CNO is a naturally born leader. He stands out from the crowd by his distinctive style. Sometimes softer, sometimes harder whenever the situation requires it, but always making the right decisions at precise time.

2. Communication: Both verbal and written communication, CNO presents his ideas in a didactic, clear, that makes a lot of sense and that will lead other stakeholders into action.

3. Strategist: all good people has strategic value for the short, medium and long term. The CNO understands that in order to reach big targets, it is essential to build an outstanding team and to implement a winning strategy that is inserted into the team´s DNA.

4. Relationship Manager: people oriented, he understands the value of every human being in the system and knows that they will change their position in the chain of stakeholders along the walk. What really matters is to identify those diamonds with which the CNO will shine together.

5. Innovativor: CNO is always attuned to the latest trends. A practical way to visualize this point are people who like technology, Internet, social networking and new business models in general.

6. Developer: of people and ideas. CNO is a coach by nature and master the business networks management coaching methodology. He knows that alone does not get far. He will just reach his destination if he is able to inspire and develop people by giving them a worthy purpose and higher value as well as he motivates people to belong to something bigger and that will make them proud of. That is his mission and purpose of life.

7. Self-motivated: He always sees the half full glass. His attitude is constructive because he is solely responsible for his fate. CNO does not waste time blaming others or finding excuses for their misfortunes, but is always motivating himself to find a solution to every challenge that is presented to him.

8. Negotiator: when dealing with various stakeholders, CNO is able to understand the subtleties of different motivations, needs and even concerns of their peers. Overcome conflicts of interests is crucial in order to drive the project to a harmonious and effective closure.

9. Noble values: CNO serves his network and does not use the same for his own benefit. He always adds a value well above this reward for such unique management. He is transparent in his real purpose and knows that means do not justify the ends.

10. Visionary: CNO sees wealth and value creation where most people can only see the obvious that their eyes show. He recognizes the diamond´s brilliance in each person and he knows the great opportunity that every one brings into his heart. He knows that they were born to shine and has a sincere interest to leave this legacy to all who will come after. His life transcends his time.

Have you identified yourself with this profile? Do you acknowledge this profile among your team members? Do you have professionals who have a natural potential to be worked through business networks management coaching so that they can add significant value to your business?

No matter your age, financial situation and / or career path. No matter how far you've walked and how much is still to come. No matter that most people still do not understand what you are and why you operate that way. Being a CNO is to attend a call. That inner voice that tells you that you came into the world to make a difference through efficient networks management.

Just follow your destiny then. Amen!

Octavio Neto Pitaluga
TEN - Top Executives Net
CNO - Chief Networking Officer

Talents

As part of TEN Humans division, Talents offers a special package of services to executives in career change. We DO NOT promisse a job. We prepare the coachee to own his/her own professional destiny.

Talents

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