Agora cabe ao mercado corporativo decidir se ele prefere contratar uma agência de marketing digital que fará o serviço com esmero ou se ele prefere capacitar, pouco a pouco, a sua mina dourada de colaboradores internos e sob a batuta de um CNO - Chief Networking Officer para implementar a verdadeira gestão de redes de negócios.
Welcome !!!
This blog debates about Business Networks Management and is available Portuguese and English as much as possible.
Sejam bem-vindos !!!
Esse blog discute sobre Gestão de Redes de Negócios e está disponível em Português e Inglês sempre que possível.
Tuesday, May 26, 2009
Social Mídia: terceirizar versus in-house
Agora cabe ao mercado corporativo decidir se ele prefere contratar uma agência de marketing digital que fará o serviço com esmero ou se ele prefere capacitar, pouco a pouco, a sua mina dourada de colaboradores internos e sob a batuta de um CNO - Chief Networking Officer para implementar a verdadeira gestão de redes de negócios.
Friday, May 22, 2009
Brainsbook on Networking

Among the 40 authors from 15 countries are top-class experts such as Bernd Baumgartl, Kristin Engvig, Martina Gleissenebner, Lydia Goutas, Bec Hamilton, Tom Merilahti, Muhamed Mesic, Ivan Misner, Resad Paya Pasic, Octavio Pitaluga Neto, Rachel Sterne, Stephanie Ward, Katrin Zita and editor Selma Prodanovic.
Whether you're a newcomer to the world of networking or a network management professional, this limited special edition brings you the whole momentum - and an idea of common knowledge - from an intercultural world. With contributions in English or German, the Brainsbook has just the ingredients you need to feed your thoughts and boost your networking performance!

Wednesday, May 20, 2009
Treinamento sobre redes sociais na Plano Imobiliaria

Tuesday, May 19, 2009
TEN - Top Executives Net (EN)
Monday, May 18, 2009
TEN - Top Executives Net (PT)
Saturday, May 16, 2009
Chief Networking Officer & Redes Sociais (PT)
Nine Twitter Tips for Business
Macworld.com´s Jason Snell wrote a nice guideline full of useful tips about using Twitter for business purposes. We are following his guidance too. Enjoy it!
Thursday, May 14, 2009
Quem é você neste mundo? Espectador?
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Wednesday, May 13, 2009
Saturday, May 09, 2009
Tuesday, May 05, 2009
Training: Social Networks
Monday, May 04, 2009
Training: Online Social Networks (Portuguese version)
Monday, April 27, 2009
CNO & The Call
If you heard the same call about becoming a CNO - Chief Networking Officer in your organization, we need to talk. Just add me on Skype: octaviopitaluga and there we go....
Monday, April 20, 2009
Social Networks & Business Cards
Wednesday, April 15, 2009
Friday, April 03, 2009
American Society Rio de Janeiro´s Networking Cocktail
Thursday, March 26, 2009
World Economic Forum - Technology Report
Denmark and Sweden once again lead the rankings of The Global Information Technology Report 2008-2009, released for the eighth consecutive year by the World Economic Forum. The United States follows suit, up one position from last year, thus confirming its pre-eminence in networked readiness in the current times of economic slowdown. Singapore (4), Switzerland (5) and the other Nordic countries together with the Netherlands and Canada complete the top 10.
The Report underlines that good education fundamentals and high levels of technological readiness and innovation are essential engines of growth needed to overcome the current economic crisis. Under the theme “Mobility in a Networked World”, this year’s Report places a particular focus on the relationship and interrelations between mobility and ICT.
With record coverage of 134 economies worldwide, the Report remains the world’s most comprehensive and authoritative international assessment of the impact of ICT on the development process and the competitiveness of nations.
The Report is produced by the World Economic Forum in cooperation with INSEAD, the leading international business school, and is sponsored by Cisco Systems.
The Networked Readiness - 2008/2009 - Rankings
| Rankings 2008-2009 Top Ten |
| |||||||
Comparison: Denmark (1) x Brazil (59 out 134)
| Variable | Denmark | Brazil |
| Venture capital availability | 4.71 | 2.87 |
| Financial market sophistication | 6.32 | 5.97 |
| Availability of latest technologies | 6.51 | 4.83 |
| State of cluster development | 4.86 | 3.91 |
| Utility patents (hard data) | 71.06 | 0.47 |
| High-tech exports (hard data) | 12.65 | 6.11 |
| Burden of government regulation | 3.83 | 1.87 |
| Extent and effect of taxation | 2.51 | 1.70 |
| Total tax rate (hard data) | 29.90 | 69.40 |
| Time required to start a business (hard data) | 6.00 | 152.00 |
| Number of procedures required to start a business (hard data) | 4.00 | 18.00 |
| Intensity of local competition | 5.58 | 5.29 |
| Freedom of the press | 6.90 | 6.02 |
| Accessibility of digital content | 6.30 | 4.72 |
| Effectiveness of law-making bodies | 6.02 | 2.38 |
| Laws relating to ICT | 6.08 | 4.18 |
| Judicial independence | 6.52 | 3.81 |
| Intellectual property protection | 6.22 | 3.27 |
| Efficiency of legal framework for disputes | 6.30 | 3.00 |
| Property rights | 6.64 | 4.58 |
| Quality of competition in the ISP sector | 5.55 | 4.69 |
| Number of procedures to enforce a contract (hard data) | 34.00 | 45.00 |
| Time to enforce a contract (hard data) | 380.00 | 616.00 |
| Telephone lines (hard data) | 51.89 | 20.54 |
| Secure Internet servers (hard data) | 805.31 | 20.13 |
| Electricity production (hard data) | 6697.77 | 2157.20 |
| Availability of scientists and engineers | 5.31 | 4.41 |
| Quality of scientific research institutions | 5.64 | 4.33 |
| Tertiary education enrollment (hard data) | 79.94 | 25.48 |
| Education expenditure (hard data) | 8.14 | 4.29 |
| Quality of math and science education | 5.09 | 2.71 |
| Quality of the educational system | 5.81 | 2.70 |
| Internet access in schools | 6.16 | 3.39 |
| Buyer sophistication | 5.07 | 3.62 |
| Residential telephone connection charge (hard data) | 0.33 | 0.50 |
| Residential monthly telephone subscription (hard data) | 0.50 | 4.01 |
| High-speed monthly broadband subscription (hard data) | 1.58 | 20.21 |
| Lowest cost of broadband (hard data) | 0.08 | 0.42 |
| Cost of mobile telephone call (hard data) | 0.00 | 0.37 |
| Extent of staff training | 5.85 | 4.30 |
| Local availability of specialized research and training services | 5.77 | 4.86 |
| Quality of management schools | 5.63 | 4.24 |
| Company spending on R&D | 5.62 | 3.87 |
| University-industry research collaboration | 5.30 | 3.55 |
| Business telephone connection charge (hard data) | 0.33 | 0.50 |
| Business monthly telephone subscription (hard data) | 0.50 | 6.49 |
| Local supplier quality | 5.92 | 5.14 |
| Local supplier quantity | 5.51 | 5.53 |
| Computer | 34.84 | 45.63 |
| Government prioritization of ICT | 6.23 | 4.13 |
| Government procurement of advanced technology products | 4.54 | 3.39 |
| Importance of ICT to government vision of the future | 5.65 | 3.99 |
| E-Government Readiness Index (hard data) | 0.91 | 0.57 |
| Mobile telephone subscribers (hard data) | 114.71 | 63.08 |
| Personal computers (hard data) | 72.75 | 16.09 |
| Broadband Internet subscribers (hard data) | 36.33 | 4.22 |
| Internet users (hard data) | 64.31 | 26.07 |
| Internet bandwidth (hard data) | 346.02 | 1.50 |
| Prevalence of foreign technology licensing | 6.09 | 4.90 |
| Firm-level technology absorption | 6.20 | 5.25 |
| Capacity for innovation | 5.52 | 4.02 |
| Availability of new telephone lines | 6.89 | 6.18 |
| Extent of business Internet use | 6.04 | 4.94 |
| Government success in ICT promotion | 5.58 | 4.15 |
| Availability of government online services | 6.18 | 5.21 |
| ICT use and government efficiency | 5.92 | 4.59 |
| Presence of ICT in government offices | 6.18 | 4.68 |
| E-Participation Index (hard data) | 0.93 | 0.45 |
Tuesday, March 24, 2009
Boat Tour at Cagarras Islands

Program: Boat tour at Cagarras Islands, Ipanema, Rio de Janeiro.
Day: April 05, 2009 (sunday)
Embark/Disembark: Marina da Glória
Check-in: 9h30
Departure/Arrival: 10h / 16h (approximately)
Recommendations: Light and bath clothes, sun protector, camera and snorkling equipment (optional, may you have it)
Value: R$ 100,00 per person. Minimum of 10 and maximum of 20 people.
Included: Tourism boat, guide tours, stop for free diving. Fruits, beverages & snacks at will.
Advanced payment: up to 48h
Name: Usina Criativa Com. e Turismo Ltda.
Bank: Itaú, Account: 08992-6, Branch: 2901
ONLINE R.S.V.P. : CLICK HERE
Information:
Marcelo Castro
Cel: 21 9392 9203 or 8734 0581
email: marcelo@cruxecoaventura.com.br
Monday, March 09, 2009
10 reasons to become CNO Group member

1. have distinguished shinning eyes;
2. feel that, despite good performance, your existing responsibilities are not the best match for your true profile and core competences;
3. heard the CNO call and want to learn more;
4. are a senior executive looking for a new career path towards C level;
5. are an executive women willing to grow quickly inside corporate world;
6. are a project manager with a human touch towards your work;
7. want to run your venture following a different approach to business;
8. easily understand the powerful combination between real world and online presence;
9. naturally act as a CNO without even knowing about it;
10. want to help spreading the word about CNO concept globally
Then, CNO group is the right place for you.
Be the most welcome!
Octavio Pitaluga Neto
TEN - Top Executives Net
CNO - Chief Networking Officer
Sunday, March 08, 2009
Sharing CNO experience
I will tell my CNO story and how everything started 4 years ago. I strongly encourage you to do the same here.
I have been always working in international business and marketing in my corporate career. However, I´ve always felt that there was something missing.
Once, I posted in a forum about having a CNO inside corporations. The response was overwhelming. I knew I had hit something that could become big.
Then, I translated this article into both English and Spanish and added 3 paragraphs in the topic "Responsibilities" on Wikipedia (English version). Since then, it has been there without further modifications.
I also created a full portfolio around CNO concept and business networks methodology.
Besides training and coaching, I have been running my own social network - TEN - Top Executives Net - for two year now and have created a calendar of TEN Happy-Hours in Rio.
How about you?
Looking forward to learning from you too.
Best regards,
Octavio Pitaluga Neto
TEN - Top Executives Net
CNO - Chief Networking Officer
TEN Group on LinkedIN
CNO Group on LinkedIN
Friday, March 06, 2009
Twitter for business
11 Ways to Find Brands and Companies on Twitter
Please follow TEN - Top Executives Net on Twitter as well.Thursday, March 05, 2009
Social Media Numbers
Looking forward to hearing your comments.
What object better represents relationships?

(talking about the true thing only)
They are carefully made
Very special and delicate
A masterpiece
They are like no other
They can not be copied
They are unique
Although we may think
they are commodities
and can be easily found
Not at all
Take care of your relationships
They may look strong
But they are very fragile
indeed
Never ever risk them
Avoid any damage
Once it is broken
It might be forever lost
They are your way
towards lifetime wealth
Treat them with excellence
And life will take care of you
Wednesday, March 04, 2009
What object better represents life?
Why?
When you are born,
God gives you a certain time on earth
You do not know for how long you will stay
Nobody does
As if God gives you one of these rolls and says
"This is your life
Go and get the best out of it
Build, love, cry, smile,
Have fun, make the difference
Be yourself, Laugh,
Develop new relations
and come back later
to show me what you got"
God is always generous
However, for some of us
He gives a 12-photo film
These fellows will have
just a short period of time
to do something
Others are luckier
They will have a 24-photo film
These will have more time
to create a legacy
The great majority of us
Will receive a 36-photo film
We will have time to live
a normal and great life
Finally, God will allow another minority
to stay far long enough
in order to go beyond
in order to live an extraordinary life
Life is always related to time
Time is all what we get in common
While we are still around
Poor or rich
At the end
We will come back to God
With a developed film
or even a numbe of
photo albuns to show

As long as we are here
Let´s make friends,
Develop people,
Love one another,
Strenght relationships
Clean our hearts
Be proud of ourselves
Life is a blessing
We deserve the best of it
Carpe Diem!
Monday, March 02, 2009
Tuesday, February 24, 2009
Introducing the CNO Position into Large Corporations
However, it does not mean that it cannot be done in more complex, mature and global corporations. It certainly can. As a matter of fact, it very much depends on the leadership level of that specific organization at that moment.
On the one hand, if the leadership is old-fashioned and typically top-down with a “just-do-it-or-you-are-fired” style, then it is better not even investing that much given that this kind of company may not survive in the long run, regardless of how well positioned they are today. Unless, a dramatic change in top management could happen.
On the other hand, if the company has been preparing new leaders, already providing coaching to key managers, and moving from a conservative management approach to a more modern “management from within,” then this company is a serious candidate to implement the CNO concept and Business Networks Management methodology successfully.
Sunday, February 22, 2009
Saturday, February 21, 2009
Elite Networker Study
- Elite professionals earning more than
$200,000 a year, more so than other respondents, cited networking as important to their careers and self-reported a greater networking ability. They leverage their network more, use job sites less, and consider networking a lifestyle rather than a tool to be used when needed. - Thirty-one percent of elite high-earning professionals versus 19% of the non-elites spend one to two hours each week networking.
- Twenty-nine percent of the non-elite network only when there is a need versus 18% of the elites.
- Fifty-seven percent of elite professionals say job sites have no impact on their career advancement while less than 35% of those in the non-elites felt job sites have no impact.
- More than 80% say networking impacts income. Fifty-eight percent believe a skilled networker could see up to a 100% increase in income.
- Forty percent of respondents said networking is how they found their current job.
- The highest earners said the single most critical factor in determining the value of their network isn't the depth of their relationship with contacts or the size of their network, but breadth of connections with the right contacts--contacts willing to recommend them.
- Among the online network management tools used by respondents, LinkedIn is seven times more popular than its nearest contender.
"What surprised us was that most people use networking as a one-time reaction to unemployment or a recession instead of long-term protection that can smooth career transitions," says Promise Phelon, CEO of Upwardly Mobile, Inc. "It's clear that a regular, purposeful networking habit, not just a profile on your favorite professional networking site, will lead to greater mobility and downside protection during tough economic times."
For a free PDF download of the 28-page study, please log on to: http://www.upmo.com/knowledge/recent-research.htmlWeb Search Volume: Social Networking

Are you ready for this?
Friday, February 20, 2009
Trekking Tijuca Forest - Feb 28th
TREKKING TIJUCA FOREST
Day: February 28th, 2009 (saturday)
Time: 9h leaving Copacabana Palace Hotel
10h leaving Praça Afonso Viseu at Alto da Boa Vista
Program:
This park is known as the largest urban forest on earth. Its huge mountains covered with tropical vegetation
contrast with dramatic granite rocks forming the unique background for Rio's beaches and constructions.
In this tour we visit the Park's best viewpoints, waterfalls and hike up Tijuca Peak (Rio's highest at 3300 ft).
A good option is to combine this Tour with an afternoon visit to the charming district of Santa Teresa, with its
cobblestone hilly streets, old homes; interesting museums and Rio's last surviving tram line. During a very short
stay in town it may be useful to include a quick drive up to Corcovado to see the most famous of all images of
Rio, the statue of Christ the Redeemer, located inside the Park.
Difficulty level: Easy
Optional: transport and driver
Not included: Meals and beverages Recomendations: Light clothes, hiking shoes, backpack with bottle of water, sun hat, sunscreen, small towel
and extra money for meal and beverages
Value: R$ 100/person (transport included) leaving Copacabana Palace Hotel at 9hAM
R$ 45/pessoa (*) meet at Praça Afonso Viseu in Alto da Boa Vista at 10h AM
(*) please drive your own car. it´s not possible to take this tour without transportation
Payment: until February 26th, 2009
Unibanco: Branch 0055, Cc: 113436-4
Name: Werneck e Barrouin Turismo Ltda
RSVP: Gabriel or Daniel (Rio Hiking)
Tel: 21. 2552-9204
Cel: 21. 9721-0594
E-mail: tours@riohiking.com.br
For further information about CarnAventura 2009, please contact Rio Hiking.
Wednesday, February 18, 2009
Outdoor Experiences
Tuesday, February 17, 2009
Experiência Outdoor
Sunday, February 15, 2009
10 New Habits
- .. become members of TEN and other social networks
- .. bring their friends along
- .. exchange their business cards
- .. lose shyness and communicate better among themselves
- .. meet TEN members in other venues later on
- .. take note of TEN events calendar: indoor & outdoor
- .. do business among themselves
- .. build trust in the process
- .. start acting as unofficial Chief Networking Officer unconciously
- .. spread the word around
Please come, meet us, experience TEN Happy-Hour and develop new and positive habits for your personal and professional lives.
Saturday, February 14, 2009
TEN Happy-Hour - Learning curve
Fixed
Location: Mentha
Date: 2nd tuesday of the month
Time: 19-23h
Activities: corporate, entrepreneurs, investors & independent professionals from all sectors
Class: A & B
Average age: 30-50
Male / Female : 50-50%, sometimes, more females*
Brazilian / Foreigners: 75-25%
Represented Countries (16) : Belgium, Brazil, Cameroon, Canada, Denmark, Egypt, France, Germany, India, Italy, Japan, Katar, Latvia, Netherlands, UK, USA,
English spoken: 50+%, at least
Presence in social networks: 80+%, and increasing....
In order to grow in quantity and, mainly, quality consistently, we created a quick online satisfaction research (password: ten) . Please participate!
We are "recruiting" network managers, i.e., volunteers who will basically help promoting TEN Happy-Hours among their peers and welcome/connect people during events.
Best regards,
Octavio Pitaluga
CNO - Chief Networking Officer
TEN - Top Executives Net
Friday, February 13, 2009
6th TEN Happy-Hour / Thank you

Hi there,
STOP
Sincerely,
Octavio Pitaluga
CNO - Chief Networking Officer
TEN - Top Executives Net
Wednesday, February 04, 2009
Saturday, January 31, 2009
Is there evil?
'God created everything that exists? "
A student responded with great certainty:
-Yes, he has created!
-God created everything?
Asked the teacher again.
-Yes sir, replied the young.
The teacher asked:
-If God created everything, then God made evil? Because evil exists, and on the precept that our works are a reflection of ourselves, then God is evil?
The student was silent before such a response and the teacher, happily have proved once again that faith was a waste of time.
Another student raised his hand and said:
-Can I ask a question, professor?
-Of course, the answer was the teacher.
He was standing and asked:
-Professor, does cold exist?
What question is this? Of course it does, or by chance haven´t you ever felt cold?
With some imposing tone, the boy replied:
-And is there darkness? The student continued.
The teacher replied fearing a continuation of the student: Yes, there is!
The student replied:
Continued:
How can you know how dark is a determined area? Based on the amount of light in this space, is not? Darkness is a definition that man developed to describe what happens when there is no presence of light.
-Lord, does evil exist?
Sure that for this question the student would not have an explanation, the professor replied:
- Of course, it does!. As I said from the beginning, we have rape, crime and violence all around the world, these things are of evil!
There is no-evil, sir, at least there isn´t for itself. The evil is simply the absence of the good, it is the same as the previous cases, evil is a definition that man has created to describe the absence of God. God did not create evil. It is not as faith or as love that exist as exist heat and light. The evil is the result of humanity not have God presence in their hearts. It is like the cold when there is no heat or the darkness where there is no light.
And he replied:
Albert Einstein
Friday, January 30, 2009
Sunday, January 25, 2009
Outplacement Virtual
Saturday, January 24, 2009
Virtual Outplacement
Wednesday, January 21, 2009
TEN Happy-Hour Jan 2009 / Thank you!

We took the freedom to bcc you all in respect to your privacy.
1. We would like to thank you all for making TEN Happy-Hour on Jan 15th, 2009 another big hit.
2. Please check photos of all events.
3. We strongly encourage you to join TEN - Top Executives Net in order to continue communicating among yourselves. In addition, kindly register for TEN Rio de Janeiro group in order to make our life much easier for future invitations and reminders.
5. Next events posted on TEN Rio de Janeiro. Please register now!
STOP
May you wish to know more about our expertise of Business Networks Management & Social Networks, please click on the recommended links of this blog.
Best regards,
Octavio Pitaluga Neto
TEN - Top Executives Net
CNO - Chief Networking Officer
Tuesday, January 13, 2009
TEN Happy-Hours Q1 2009

Based on successful experience we have seen before in Europe, we knew that TEN Happy-Hour should define regular:
- Place: changing it confuses people.
- Time: always from 7 to 11PM
- Day of the week/month: in order to create a tradition. 2nd tuesday
For this reason, we have already defined our schedule there for Q1 2009:
Looking forward to welcoming you and your peers consistently.
Thanks in advance,
Octavio Pitaluga





