Dear all,
MERRY CHRISTMAS
&
PROSPEROUS 2009!
Date: Dec 16th, 2008 (tue)
Start/End: 7-11pm
Place: Melt Bar, R. Rita Ludoft, 47, Leblon, Rio de Janeiro/RJ, Brazil.
Free entry: valid only for those who are listed. Others: R$ 20/man and R$ 10/woman. Individual consumption cards
Double drink: 7-8pm, Bohemia long neck, national caipvodka & caipirinha
Live Music: Rodrigo Santos (ex-Barão Vermelho) from 22h onwards
RSVP: Please confirm your presence online, invite your friends and inform their names asap to: cno@topexecutivesnet.com.
Deadline: Dec 16th at 1PM latest. No last minute show up will be able to enjoy free entry. Please understand.
Looking forward to meeting you and your friends there.
Best regards,
Octavio Pitaluga Neto
TEN - Top Executives Net
CNO - Chief Networking Officer
previous photos & videos
Eighty Five Percent of Brazilian Internet Users Visited a Social Networking Site in September 2008
Google-Owned Orkut Dominates Social Networking in Brazil
These findings, as well as additional industry insights, will be presented during a complimentary Portuguese-language webinar, entitled State of the Internet in Brazil, on Wednesday, November 26 at 3 p.m. San Paulo time (see webinar details below).
| Percent Reach for Social Networking Category in Selected Countries* Total Worldwide, Age 15+, Home and Work Locations* Source: comScore World Metrix | |||
| Country | Percent Reach | ||
| Sep-2007 | Sep-2008 | Point Change | |
| Canada | 83.9 | 86.5 | 2.6 |
| Brazil | 76.0 | 85.3 | 9.3 |
| United Kingdom | 78.7 | 78.4 | -0.3 |
| Mexico | 67.3 | 73.0 | 5.7 |
| Spain | 63.9 | 70.7 | 6.8 |
| United States | 65.8 | 70.2 | 4.5 |
| Australia | 56.5 | 67.5 | 11.1 |
| Germany | 45.9 | 65.5 | 19.6 |
| Italy | 53.0 | 62.2 | 9.1 |
| Netherlands | 55.7 | 61.3 | 5.6 |
| Russian Federation | 36.3 | 60.7 | 24.4 |
| India | 50.9 | 60.3 | 9.4 |
| France | 51.4 | 59.1 | 7.7 |
| South Korea | 52.3 | 58.3 | 6.0 |
| Japan | 56.4 | 55.7 | -0.7 |
| China | 44.7 | 50.3 | 5.6 |
| Taiwan | 48.1 | 42.9 | -5.2 |
*Includes countries with a total Internet population of at least 10 million unique visitors in September 2008.
**Excludes traffic from public computers, such as Internet cafes or access from mobile phones/PDAs.
“For Internet users in Brazil, social networking continues to flourish as a hugely popular activity,” said Alex Banks, managing director of Latin America for comScore. “One likely reason for social networking’s success in Brazil is that its concept of online community closely aligns with the culture in Brazil, which is also centered on a strong sense of community and social activity.”
Social Networking Penetration High Throughout Latin America
In addition to Brazil, social networking is a popular Internet pastime across much of Latin America. Nearly 9 out of 10 people in the region visited a social networking site in September 2008, up 9 percentage points from September 2007. While social networking among Latin American nations had the highest reach in Brazil, comScore data show that Chile and Colombia were not far behind with 80 percent reach. Though Puerto Rico had the lowest penetration (71 percent) for the social networking category, it saw the largest gain versus year ago with a 10-percentage point increase.
| Percent Reach for Social Networking Category in Latin America Total Latin America, Age 15+, Home and Work Locations* Source: comScore World Metrix | |||
| Country | Percent Reach | ||
| Sep-2007 | Sep-2008 | Point Change | |
| Latin America | 78.0 | 87.2 | 9.3 |
| Brazil | 76.0 | 85.3 | 9.3 |
| Chile | 74.0 | 80.1 | 6.1 |
| Colombia | 69.9 | 79.6 | 9.7 |
| Argentina | 70.4 | 77.1 | 6.7 |
| Venezuela | 69.1 | 77.1 | 8.0 |
| Mexico | 67.3 | 73.0 | 5.7 |
| Puerto Rico | 60.5 | 70.5 | 10.0 |
*Excludes traffic from public computers, such as Internet cafes or access from mobile phones/PDAs.
Orkut is the Dominant Social Networking Site in Brazil
With 21 million unique visitors in September 2008, Google-owned Orkut was by far the most visited social network site in Brazil. Visitors spent an average of 496 minutes on the site during the month, with an average of 28 visits per visitor, ranking Orkut as the social networking site with the highest engagement also.
| Visitation and Engagement for Selected Social Networking Sites in Brazil Total Brazil, Age 15+, Home and Work Locations Source: comScore World Metrix | |||
| Selected Social Networking Sites | Total Unique Visitors (000) | Average Minutes per Visitor | Average Visits per Visitor |
| Total Internet : Total Audience | 26,221 | 1,608.1 | 47.5 |
| Orkut | 20,752 | 496.1 | 28.3 |
| Yahoo! Geocities | 3,916 | 2.8 | 1.8 |
| SONICO.COM | 2,978 | 10.1 | 2.7 |
| MINGLEBOX.COM | 1,677 | 1.6 | 2.4 |
| FOTOLOG.COM | 1,606 | 22.1 | 5.3 |
| 8P.COM.BR | 1,463 | 11.2 | 1.9 |
| MULTIPLY.COM | 1,189 | 4.4 | 1.5 |
| HI5.COM | 1,142 | 10.6 | 2.0 |
| Lycos Tripod | 1,115 | 1.8 | 1.4 |
| MYSPACE.COM | 893 | 13.2 | 2.3 |
| LIMEALL.COM | 387 | 0.6 | 1.7 |
| DEVIANTART.COM | 386 | 7.3 | 1.8 |
| FACEBOOK.COM | 360 | 14.2 | 2.7 |
“With more than five times the number of unique visitors as any other social networking site in Brazil, Orkut has a commanding position in the marketplace,” said Banks. “The site is a particularly attractive venue for advertisers because it is able to deliver both a large and highly engaged audience.”
