Tuesday, June 30, 2009

Redes Sociais na Mídia (Port)

Membro da TEN - Top Executives Net e participante ativa do TEN Happy-Hour Curitiba, Ana Paula de Carvalho escreveu um artigo bem conciso e acurado sobre as oportunidades que as redes sociais oferecem aos profissionais digitais: "Saiba como as redes sociais podem impulsionar a carreira e os negócios". Vale a pena refletir sobre esse novo cenário.

10 Tips for TEN Happy-Hours

We have been organizing TEN Happy-Hours (photos) in Brazil for almost one year now. We have experienced it 10 editions in Rio de Janeiro, 1 edition in São Paulo and will launch it in Curitiba within this week.

We have noticed that only a few professionals really understand and benefit from these opportunities. Perhaps, it´s lack of proper awareness of what is really going on. So, in order to help you to maximize on your joining us, we decided to write down some simple tips. If everybody follow them and always bring value to all participants, we will enjoy a great experience together.

Before TEN Happy-Hour
1. Join TEN - Top Executives Net and register online for the specific TEN Happy-Hour
2. Complete your profile with photo
3. Send the invitation to your peers (be selective)
4. Bring at least one person (we recommend to bring a happy client or business partner, who can tell others how good you are in what you do - indirect sell)
5. Post one video on TEN about your work or something you really love. You will appear on TEN´s home page. This simple fact will increase your visibility before members and visitors.

TEN Happy-Hour
6. Be yourself, open and friendly. Approach people naturally.
7. Introduce yourself and your friends while exchanging business cards (Yes, bring business cards with you, of course) . You may even mention your video on TEN.
8. Spend in average 10 minutes with one new contact as time flies very fast during the event. You are just ice-breaking. You will neither sell/buy anything nor get a new job there.

1 day After TEN Happy-Hour
9. Go to the presence list and send a kind note to all attendees. Some of them you talked in person. Others, you can schedule a later talk or just meet next time. This simple fact will make members visit your profile and think of business ideas with you.
10. Spread TEN´s traditional thank you note to your peers and invite them to register on TEN and be aware of our upcoming TEN Happy-Hour calendar.

As one can easily see, it can be done by anyone, anytime, anywhere. It´s a just a matter of experiencing a new approach to life and develop healthier habits.

May God bless your life and business!

Sunday, June 07, 2009

Twitter: New & Serious Beginning

There is so much being said about Twitter recently everywhere that I decided to that start a serious begining there. This graph below shows that, from this weekend onwards, I am applying a new methodology in order to grow much quicker my presence inside Twitter. So far so good as I managed to increase 233 new contacts, i.e., I basically doubled the size of my network in the last 24 hours.

The main way to make this effort tangible is to measure a serious increase in the attraction and participation of people inside TEN and mainly concerning TEN Happy-Hours. Let´s see what kind of audience is hidden inside Twitter. I will keep you posted on my outcome in this sense.

Poll: Will you come to TEN Happy-Hour?

Please answer it via Social Too

  1. 10th TEN Happy-Hour in Rio on Jun 16th
  2. 1st TEN Happy-Hour in Sampa on Jun 24th
  3. 1st TEN Happy-Hour in Curitiba on Jul 02nd
  4. Two of them
  5. All of them

If positive, please email full names to contact@topexecutivesnet.com mentioning the event(s) you and your friends will attend.

Thanks in advance,

Octavio Pitaluga
TEN - Top Executives Net
CNO - Chief Networking Officer

Friday, June 05, 2009

Entrevista: Folha Universitária (UNIBAN)

Fomos entrevistados pela Folha Universitária da Uniban recentemente sobre o tema de Redes Sociais. Eis abaixo nossa modesta e sumarizada contribuição.

Expert em redes sociais

Leiam o artigo na íntegra

Thursday, June 04, 2009

New Twitter Research from Harvard Business.org

New Twitter Research: Men Follow Men and Nobody Tweets

from HarvardBusiness.org by Bill Heil and Mikolaj Piskorski

Twitter has attracted tremendous attention from the media and celebrities, but there is much uncertainty about Twitter’s purpose. Is Twitter a communications service for friends and groups, a means of expressing yourself freely, or simply a marketing tool?

We examined the activity of a random sample of 300,000 Twitter users in May 2009 to find out how people are using the service. We then compared our findings to activity on other social networks and online content production venues. Our findings are very surprising.

Of our sample (300,542 users, collected in May 2009), 80% are followed by or follow at least one user. By comparison, only 60 to 65% of other online social networks’ members had at least one friend (when these networks were at a similar level of development). This suggests that actual users (as opposed to the media at large) understand how Twitter works.

Although men and women follow a similar number of Twitter users, men have 15% more followers than women. Men also have more reciprocated relationships, in which two users follow each other. This “follower split” suggests that women are driven less by followers than men, or have more stringent thresholds for reciprocating relationships. This is intriguing, especially given that females hold a slight majority on Twitter: we found that men comprise 45% of Twitter users, while women represent 55%. To get this figure, we cross-referenced users’ “real names” against a database of 40,000 strongly gendered names.

Even more interesting is who follows whom. We found that an average man is almost twice more likely to follow another man than a woman. Similarly, an average woman is 25% more likely to follow a man than a woman. Finally, an average man is 40% more likely to be followed by another man than by a woman. These results cannot be explained by different tweeting activity – both men and women tweet at the same rate.

twitter research 3.jpg

These results are stunning given what previous research has found in the context of online social networks. On a typical online social network, most of the activity is focused around women – men follow content produced by women they do and do not know, and women follow content produced by women they knowi. Generally, men receive comparatively little attention from other men or from women. We wonder to what extent this pattern of results arises because men and women find the content produced by other men on Twitter more compelling than on a typical social network, and men find the content produced by women less compelling (because of a lack of photo sharing, detailed biographies, etc.).

Twitter’s usage patterns are also very different from a typical on-line social network. A typical Twitter user contributes very rarely. Among Twitter users, the median number of lifetime tweets per user is one. This translates into over half of Twitter users tweeting less than once every 74 days.

twitter research 2.jpg

At the same time there is a small contingent of users who are very active. Specifically, the top 10% of prolific Twitter users accounted for over 90% of tweets. On a typical online social network, the top 10% of users account for 30% of all production. To put Twitter in perspective, consider an unlikely analogue – Wikipedia. There, the top 15% of the most prolific editors account for 90% of Wikipedia’s edits ii. In other words, the pattern of contributions on Twitter is more concentrated among the few top users than is the case on Wikipedia, even though Wikipedia is clearly not a communications tool. This implies that Twitter’s resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network.

twitter research 1.jpg

Bill Heil is a graduating MBA student at Harvard Business School, and will start at Adobe Systems as a Product Manager in the fall. Mikolaj Jan Piskorski is an Assistant Professor of Strategy at HBS who teaches a Second Year elective entitled Competing with Social Networks. Bill undertook research for parts of this article in the context of that class.

i Piskorski, Mikolaj Jan. “Networks as covers: Evidence from an on-line social network.” Working Paper, Harvard Business School.

ii Piskorski, Mikolaj Jan and Andreea Gorbatai, “Social structure of collaboration on Wikipedia.” Working Paper, Harvard Business School.

Tips about Tweetdeck by Jesse Newhart

Wednesday, June 03, 2009

Is Obama already re-elected? Most likely, yes

Please read carefully between the lines of this announcement below:


Google’s Top Policy Executive to Join Obama Administration

By Miguel Helft

Andrew McLaughlin, Google’s head of global public policy, is leaving the company to join the Obama administration, according to two people with knowledge of Mr. McLaughlin’s plans.

Mr. McLaughlin will be deputy chief technology officer, reporting to Aneesh Chopra, the chief technology officer, who was previously Virginia’s secretary of technology, said these people, who agreed to speak only if their names were not used because Mr. McLaughlin’s appointment had not been announced.

Mr. McLaughlin’s move is likely to renew concerns among some Google rivals and public policy groups about Google’s growing clout in Washington.

A Google spokesman confirmed that Mr. McLaughlin was leaving the company. Mr. McLaughlin did not immediately respond to an e-mail message seeking comment. An e-mail message to the White House press office was not immediately answered.

Mr. McLaughlin joined Google about five years ago and directed the company’s public policy efforts. Previously he was an executive at the Internet Corporation for Assigned Names and Numbers, a nonprofit group that helps coordinate the Internet’s address system. He is an emeritus fellow at the Berkman Center for Internet and Society at Harvard, and was part of Mr. Obama’s transition team as a member of the Technology, Innovation and Government Reform Policy Working Group.

Mr. McLaughlin is the latest Google executive to take an official role in the Obama administration. Eric Schmidt, Google’s chief executive, has been a close adviser to President Obama’s transition team and is now a member of the President’s Council of Advisors on Science and Technology.

Katie Stanton, a former Google project manager, joined the White House as its director of citizen participation. And Sonal Shah, former head of global development at Google.org, now heads the White House Office of Social Innovation.

Some critics fear that the growing presence of former Google employees in the administration could lead to purchasing and policy decisions that improperly benefit the company at a time when the company’s power is likely to come under increasing scrutiny from regulators. Already the Federal Trade Commission is looking into whether the ties between the boards of Google and Apple amount to a violation of antitrust laws. The Justice Department is inquiring into the antitrust implications of Google’s settlement of a lawsuit with publishers and authors.

In a statement, Google said: “We understand that in order to be successful in Washington we need relationships on both sides of the aisle, and we have worked over the past few years to strengthen those relationships. As for a small handful of Googlers leaving the company to join the administration, we respect their decision to work in public service and wish them all the best in their new and exciting jobs.”

Meantime, there are serious and big companies whose directors could not yet manage to understand the power of Internet and, mainly, social networks in business. May God bless them.