Wednesday, December 30, 2009

'Flocking' behavior lands on social networking sites

Sociologists Nicholas Christakis, left, and James Fowler believe happiness, among other behaviors, is "contagious."
By Paul Schnaittacher
Sociologists Nicholas Christakis, left, and James Fowler believe happiness, among other behaviors, is "contagious."

Top social networking sites

Total unique visitors in August (from home, work, college).

Social networking site users (as a percentage of total Internet audience):

Growth of social networking sites

Total unique visitors:

Source: comScore Media Metrix

The interconnected web of our friends, family, neighbors and acquaintances may dominate our lives more than we know.

They've always been there, making up our social support systems. But now, largely thanks to the burgeoning popularity of online social networks like Facebook, researchers are discovering what a powerful influence our connections — both online and off — really have over our lives.

"Those of us who study social networks believe they matter — that things do spread along social networks," says Claude Fischer, a sociology professor at the University of California-Berkeley.

Because social networks online are much more clearly defined than offline connections, they have been a boon to researchers. And studies are finding that despite dire predictions from naysayers who warned that spending too much time online would be damaging to real-life relationships, the opposite appears to be true.

The findings, trickling in from early research, suggest health and psychological benefits for those who "friend" and are "friended." But as with all new media, critics say it's much too soon to know about all the possible long-term effects online social networking might have — from growing obesity and musculoskeletal problems to loss of privacy and overwhelming commercialism.

"Social networking sites have brought social networks into people's consciousness," says Barry Wellman, a sociologist at the University of Toronto in Canada who started analyzing social networks in the 1960s and has expanded his studies to online.

For the most part, being part of a social network is good for you, research suggests. For example, a study in this month's Scientific American Mind finds that social support and social networking offer benefits, from additional resilience to greater life satisfaction to reducing the risk of health problems. Other studies in the past two years have found that feeling like a part of a larger group helps in stroke recovery and memory retention and boosts overall well-being.

"In many ways, human beings behave like flocks of birds or schools of fish," says Nicholas Christakis, a physician and Harvard University sociologist who is co-author of a new book, Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives, out today.

"So many things we normally think of as individualistic — like what our body size is, or what we think about a political topic, or whether we are happy — are actually collective phenomena," says Christakis, 47.

Whether they're face-to-face or virtual, social networks influence human behavior and shape everything from finances to the way people vote, say Christakis and co-author James Fowler, a social scientist at the University of California-San Diego.

The authors suggest that the world is governed by what they call "three degrees of influence" — that is, your friend's friend's friend, most likely someone you don't even know — who indirectly influences your actions and emotions.

For example, when a friend starts exercising more, "I change my mind about how much I should be exercising or I share stories with my other friends who are influenced to do the same. You either change your behavior or you transmit information about the behavior to others, who change their behavior," says Fowler, 39.

Their studies, published since 2007, have suggested that happiness is similarly "contagious," and so is obesity and quitting smoking. But not everyone agrees. Papers co-written by economist Jason Fletcher, an assistant professor at the Yale University School of Public Health in New Haven, Conn., have tried to replicate it for conditions that do not appear to be within a person's control, including acne, height and headaches.

"If you use their method on health outcomes you think aren't contagious, you will get contagion because of the limitations of their method, " he says.

Christakis says they don't always find contagion, such as happiness between co-workers. And he says other researchers have replicated their findings.

Much of the work by Christakis and Fowler is based on research using the Framingham Heart Study, a key group of 5,124 adults within a larger network of 12,067 people in Framingham, Mass. Each had an average of 10.4 ties to others — totaling 53,228 ties.

"We're able to trace the flow of influence using mathematical tools from person to person to person, and you can see it spreading through the network and reaching you," Christakis says.

'The nature of the beast'

Among those concerned about the Internet's effect on relationships are Michael Bugeja, director of the Greenlee School of Journalism and Communication at Iowa State University, and author of the 2005 book Interpersonal Divide: The Search for Community in a Technological Age.

Although he maintains a Facebook page that he says he checks for about 20 minutes a week, "because you have to know the nature of the beast," Bugeja says his concerns have only increased.

"Most of the studies that have been done have been biased from the start," he says.

And now, his unease is focused more on the social networking sites themselves, saying it's time to "step back from the hype about social networks" and look at the question from a computer science perspective.

"They are essentially data mining what you are putting on that page," he says. "The application is not programmed to bring you a friend. The application is programmed to make money, and they make money by data mining and by selling virtual ads."

He's also troubled because he says educators are shortchanging kids by not warning them about the potential dangers, including Facebook addiction.

The first U.S. residential treatment center for Internet addiction opened this summer in Washington state.

"Unless we cover both sides of social networks and the Internet, all we're doing is helping the revenue generation of these pre-programmed technologies," Bugeja says.

Wellman, whose research points to positive outcomes for social networking sites, nevertheless shares the concern about privacy.

"I analyzed my (Twitter) followers and was amazed at what you can find out about me and who my networks are with. You can't escape your past. That's a real danger of social networking sites," he says.

Nancy Baym, an associate professor of communication studies at the University of Kansas in Lawrence, suggests that at least when it comes to relationship effects, fears are not backed up by the research so far.

"There's not compelling evidence that spending time on social networking sites and expanding our social circles damages the close relationships we have," she says.

"People think if you're hanging out on Facebook, you're not having quality face-to-face time. That is not supported."

Measuring friendships

Sociologist Duncan Watts, a research scientist at Yahoo! Research in New York City, says social networking sites are for the first time giving us a way to measure our friendships.

"The perception is you have a lot more friends than you used to. All these not-real friends you have on Facebook — you had them before, you just didn't count them," he says. "A lot of this is the measurement effect. We can measure things we couldn't measure before, and that changes our perception."

A study co-written by Wellman, to appear next year in the journal American Behavioral Scientist, finds that heavy Internet users have the most friends, both offline and online. "In general, Internet users do not have fewer offline friends than non-users," the study says.

"The more people are online, the more they are relating to everyone else," he says.

The study of 1,178 adults ages 25 to 74 is based on data collected at the Center for the Digital Future at the University of Southern California in 2002 and 2007. In both years, the study found adults on average had about 10 friends they meet or speak with at least weekly and a few additional friends who are online only, or who began friendships online and then met in person.

"The mythology we have is that people used to spend whole days hanging around community — like the bar at Cheers," Wellman says. "They didn't. They stayed home. If we switch from television to social networking sites, it's a switch toward sociability — not away from it."

Research by social psychologist Robert Kraut, a professor of human-computer interaction at Carnegie Mellon University in Pittsburgh, published last year in the journal Information, Communication & Society, found that those who used the Internet to meet people online more than to communicate with friends and family increased their depression and feelings of isolation. But research has shown that most people communicate online with someone they already know — and those who did that actually reduced depression, the study found.

"The Internet in general seems to be taking time away from TV watching, but we don't know in particular about these social networking sites, which themselves are social activities," Kraut says.

Jeri Saper, 52, of Austin is a fully immersed user of Twitter and Facebook, on both her computer and her phone.

"I definitely feel more connected to people," she says. "But I'm more connected to people I hadn't had close ties with for a long time. It does not make me closer to the people I'm already close friends with."

People are reorganizing their lives to expand their communication media, says Keith Hampton, an assistant professor of communication at the University of Pennsylvania in Philadelphia.

"We're not replacing everyday personal social networks with everyday online social networks," he says. "That's not the way it works. We're not substituting online for offline. We're augmenting."

Wellman, who more than 30 years ago founded the professional society for the field of social network analysis, agrees.

"We have more means of being in touch, and we seem to be using all of them."

Wednesday, December 23, 2009

Social Media ROI by Erik Qualman

I have been following the quite interesting work of Erik Qualman (@equalman) on his blog Socialnomics, where he presents a number of evidences that social media is one of the most important phenomena that happened in recent years worldwide. His video above is transcripted as follows:

1. Over 300,000 businesses have a presence on Facebook and roughly a 1/3 of these are small businesses.

2. Gary Vaynerchuk grew his family business from $4 million to $50 million using social media. Gary’s eccentric personality and offbeat oenophile knowledge have proven a natural path to success with his Wine TV Library.

3. Vaynerchuk found first hand that $15,000 in Direct Mail = 200 new customers, $7,500 Billboard = 300 new customers, $0 Twitter = 1,800 new customers.

4-5. Wetpaint/Altimeter Study found companies that are both deeply and widely engaged in social media significantly surpass their peers in both revenue$ and profit$. The study also found the company sales with the highest levels of social media activity grew on average by +18%, while those companies with the least amount of social activity saw their sales decline -6%.

6. Lenovo was able to achieve cost savings by a 20% reduction in call center activity as customers go to community website for answers

7-8. Burger King’s Whopper Sacrifice Facebook program incented users to give up ten of their Facebook friends in return for a free Whopper. The estimated investment for this program was less than $50,000 yet they received 32 million media impressions which roughly estimated equals greater than $400,000 in press/media value. Which to put in context is somewhat like reaching the entire populations of 19 states (understanding this doesn’t account for unique vs. repeat visitors, etc.)

9. BlendTec increased its sales 5x by running the often humorous “Will it Blend” Videos on YouTube blending everything from an iPhone to a sneaker.

10. Dell sold $3,000,000 worth of computers on Twitter

11. To put things into perspective, only 18% of traditional TV campaigns generate a positive return on investment. This is where the majority of media dollars reside today. I don’t believe the majority of media dollars will reside there tomorrow.

12-14: “You can’t just say it. You have to get the people to say it to each other,” says James Farley, CMO Ford. Ford seems to know what they are doing, especially with Scott Monty leading the social media charge. By giving away 100 Ford Fiestas to influential bloggers, 37% of Generation Y were aware of the Ford Fiesta before its launch in the United States. Is it any wonder why 25% of Ford’s marketing spend has been shifted to digital/social media initiatives? Ford is the only US auto company that didn’t take a government loan.

15. Naked Pizza, a New Orleans Pizzeria that specializes in healthy pies, set a one day sales record using social media. In fact 68% of their sales came from people “calling in from Twitter.” On top of that (no pun intended) 85% of their new customers were from Twitter. So, yes, social media does work for small businesses. Feel free to have a bottle of Vaynerchuk wine with your pizza.

16. Volkswagen goes 100% Mobile for launch of GTI. The reason that I mention this is that mobile drives social media usage and social media usage drives mobile. More and more we will see most social media usage on the phone.

17. Tweets for a Cause sent out a tweet from Atlanta to encourage support of Susan G. Komen for the Cure. As a result of retweets from such notables as @mashable, @G_man, @zaibatsu and others, the Atlanta Chapter site received 11,000 visitors in 24 hours as a result of this initiative by ResponseMine Interactive.

18. Intuit introduced “Live Community” into their TurboTax® products 2 years ago. Due in part to the resulting word-of-mouth, they have seen unit sales increase +30% each year and have now integrated “Live Community” into their other products like QuickBooks, Quicken, etc. “Live Community” allows customers to ask other customers questions which has proved both beneficial to the customer and to Intuit. In some instances, the customer can answer questions that Intuit isn’t allowed to answer because of regulatory restrictions.

19. Software company reports that 24% of its social media leads convert to sales opportunities

20-23. During Barack Obama’s rise to the White House, he garnered 5 million fans on social media and 5.4 million clicked on an “I voted for Obama” Facebook button. Most importantly this resulted in three million online donors contributing $500 million in fundraising. An astounding 92% of the donations were in increments of less than $100.

24. The University of Texas MD Anderson Cancer Center witnessed a 9.5% increase in registrations by using social media.

25-28. Web host provider Moonfruit more than recouped its $15,000 social media investment as their Website Traffic soared +300% while correspondingly sales increased +20%. They also saw a huge lift in their organic search engine rankings getting on the first page for the term “free website builder.”

29. eBay found participants in online communities spend 54% more money

30. Co-Chairman Alex Bogusky of Crispin Porter & Bogusky puts it best when he states: “You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media…The old media paradigm was PAY to play. Now you get back what you authentically put in. You’ve got to be willing to PLAY to play.”

31. “Think of Twitter as the canary in the coal mine.” – Morgan Johnston, JetBlue

32. 71% of companies plan to increase investments in social media by an average of 40% because: a) Low Cost Marketing b) Getting Traction c) We Have To Do It

33. “Our head of Social Media is the customer” – McDonald’s



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Tuesday, December 22, 2009

Young CNO - Chief Networking Officer

We began the saga of the CNO - Chief Networking Officer publishing an article in national magazine in 2007 when we set all the responsibilities and the process of implementing business network management in organizations. Then, we analyzed the CNO as a career opportunity for executive women and senior executives. We will continue to discuss the CNO with focus on executives in early career stage. This is a subject that matters to any professional who wants to develop new skills, amplify the network, including those who operate in Human Resources arena.

Everyone knows the tale of John and Mary. Let´s consider a more modern version of it. John is the best student in class, but is somewhat introspective. His top grades come from maths and physics. He is apparently shy, but very observant and with a strategic/analytical thinking that would envy anyone. Ele é aprovado numa das melhores faculdades do país na área de Exatas. He was accepted by one of the best colleges in the country in Engineering. Conversely, Mary is the most popular girl in class. She knows everyone and everyone knows her. She has an incredible memory and a sincere interest in people, in general. She decides to go to college in the area of Humanities, more specifically, Communication.

Years later, the two meet again in a corporate event. John is an analyst of a large bank. Maria has been working for two years in the commercial area of a large telecommunications group. Both are doing very well in their careers, and have recently done a training of the new leadership model, CNO - Chief Networking Officer. They discuss about the possibilities and challenges of implementing this methodology in their respective businesses and careers.

Both are already well acquainted with major social networks. Since college days and internship program periods, they have been in contact with all their colleagues, family members and professionals of many different lines of business and profiles, they have met during this journey. No contact was neglected, because both John and Mary understood, since early days, the profound value of these relationships may have to their careers.

Social networks have helped a lot to keep in the mind these people for all occasions like anniversary celebrations, Christmas and even in difficult moments of life of each one. Not to mention, lunches and happy-hours regularly organized throughout the year. At times, Mary organized a big party somewhere just to maintain live contact with classmates in order to know how everybody was going.

Maria has a personal database of about 10 thousand contacts scattered in many different social networks. In turn, John has only 2 thousand, claiming he did not have much time to keep them updated. Maria emphasized to John the importance of learning how to use social networks efficiently with focus on career, entrepreneurship and corporate business.

She said that thanks to a virtual relationship in social networks with an European executive, she helped built a very important partnership for her company, which was already giving good financial results to both organizations. This constructive attitude has been recognized by her superiors in the form of a bonus and international travel to the country ,where the partner was located, as an integral member of the Brazilian team.

Then, John began to quickly calculate that if he developed only 10 new contacts through social networks of each working day, this would provide an average of 200 new contacts per month, 2,400 new contacts per year and 24,000 additional contacts within 10 years. During this period, he expects to be already positioned as Middle Manager in his organization or in similar one. Certainly, his relationship capital would be much appreciated by various organizations, helping to further accelerate his career even in an eventual economic crisis.

Both concluded that the first step to be taken as CNO - Chief Networking Officer is the immediate experience with social networking while mapping of all their contacts, through them and always having a personal database as back-up for any eventuality. John and Mary decided to highlight this heritage in their respective résumés from now on.

They quickly understood that the efficient use of resources such as time and the tools offered by the Internet can make a tremendous difference in their lives, both socially and professionally.

Octavio Pitaluga Neto
CNO - Chief Networking Officer
TEN - Top Executives Net

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Thursday, December 17, 2009

Chief Networking Officer and Senior Executives

CNO - Chief Networking Officer
Career opportunity for Senior Executives

You certainly have heard several stories like that of John Smith, a senior executive of a large company. He has worked for over 20 years in the major market players. He had a career up and always brought good results to their employers. He is a well recognized professional by his peers in the market. Until recently, he was the Commercial Director and a person of full confidence of a business owner. He had full power in decision making and used this resource skillfully on behalf of the company.

However, time has changed. As part of a competitor´s expansion strategy, the company was acquired and John´s position was considered "redundant" by the buyer who preferred a professional of his own trust, of personal and professional knowledge to take John´s place.

And now John? You are 50, 3 children to raise and a high standard of living. Despite your enviable curriculum and extensive network, the statistics speak against you. Markets are consolidating, the number of companies that can absorb you is limited and many of your co-workers turned into your competitors overnight.

Stories like this explain the recent statistics of the Catho HR Consultancy that more than 50% of executives over 50 are unemployed. As given an unfortunate fatality, the vast majority of us will come some day into 50´s, it is now necessary to think in a career positioning that will enable one to continue contributing to the corporate world under a new and unique perspective.

The first good news is that with the advent of social networking and its growing penetration, there is already a new challenge ahead: CNO - Chief Networking Officer. In short, this professional is the Vice President of Business Networks Management, responsible for transforming all and any contact into meaningful relationship of economic capital for the company. He/she manages relationships with all stakeholders who gravitate around the organization, i.e., employees, customers, suppliers, investors, media, channels, etc...

He/she has the strategic vision of where the company wants to go to and, mainly, with whom it wants to go. He/she uses social networks as a way to communicate, interact, react, attract, retain all forms of resources needed to implement the corporate strategy effectively. He/she works fine-tuned with other departments.

The Chief Networking Officer is a leader-coach. The one that develops the team while developing the organization and him/herself in the process. However, this person acts not only with in-house staff. This is a great starting point because it is an asleep gold min. This executive operates mainly in all other relationships out of his/her control and outside the company. And that is where the true art of leadership lies.

As you might expect, John has all the key features to fill up this role. Or, at least, to survive as Commercial Director in the new organization as his peer is raised to the position of CNO. Let´s consider some of these characteristics:

1. Extensive network: because he been already in the market for so long, he knows many people. Quite surely, except for clients network, all other relationships are disorganized and without strategic structure with goals and action plan. This would be the first work to be done.
2. Deep technical knowledge of the market: This intellectual capital is extremely valuable to fall into the hands of competitors, mainly of foreigners who arrive with a usually overvalued currency compared to the national one. E também caro demais para se tornar obsoleto em 2-3 anos. And it is also too expensive to become obsolete within 2-3 years.
3. Professional maturity and interpersonal skills: usually, business executives in general have relationship skills in their DNA. They tend to be more extroverted, accessible, good communicators and naturally interested in human beings, especially over the years.

From the company standpoint, it also gets not to offer to market a golden opportunity to create its own largest competitor. Obviously, that with all the knowledge about the strengths and, mainly, weaknesses that every organization has, John could quickly exploit in his network that would be willing to invest in just one of that many projects that were shelved with the perennial excuse of "re - structuring "or" do not have enough time." The market is full of cases of former executives who have mega success stories from nothing in a very short period of time. The most recent example is Ross Brawn of Brawn GP and his team already virtual champion of F-1 constructors when the championship has not even reached its half way. Where is Ferrari, his former employer?

So John the second good news is that there are still a few companies that understand the real value and importance of having a CNO in its executive board. As the competition is almost nil in this segment, you can create your own Blue Ocean and reposition yourself CNO well before the new times come to you. Thus, you will increase the chances of securing your employability in any future scenario. And the best of all, without losing the status and standard of living with which your family is accustomed to.

If you, dear reader, have identified yourself with this article, the time to act is right. Start a business networks management project in your company by now. Assume Chief Networking Officer´s role. Start small involving only your business area of business and human resources. Communicate internally all the achievements that the implementation of this methodology will bring. Broaden your action area once you realize that other departments are ready to join this challenge. And sail on open sky in the blue ocean towards a fair and deserved retirement as the CNO of a large organization.


Octavio Pitaluga Neto
CNO - Chief Networking Officer
TEN - Top Executives Net

This article was originally written in Portuguese in July, 2009
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Wednesday, December 16, 2009

RH e redes sociais

Depois de quase seis anos, vivendo uma intensa paixão por redes sociais, as pessoas começam a reconhecer a importância desse trabalho. Os profissionais de Recursos Humanos me perguntam quais são as dicas que posso passar para eles, afinal as redes sociais são importantes para qualquer carreira. Pois muito bem, em respeito a todos, resolvi postar minhas top 10 dicas sobre redes sociais com foco no RH das empresas:

1. Defina sua meta - O trabalho com redes sociais permite alcançá-la. Pode ser no recrutamento e seleção da equipe interna, como fator motivacional para reter os melhores talentos e, mesmo, ajudando na transição de carreira daqueles que se desligam.

2. Conheça as principais redes sociais - Não basta registrar-se em dois sites e achar que está tudo certo. Os sites não fazem nada por você, se não começar a fazer por si próprio. Capacite sua equipe interna para atuar em redes sociais, objetivando atingir as metas corporativas. Esse é um excelente desafio a ser liderado pelo RH das empresas juntamente com as áreas de Marketing e Negócios. O ROI (Return Over Investment) só será positivo se você aplicar o conhecimento de imediato.

3. Contribua com as redes - Preencha seu perfil com foto, seja transparente. Não se esconda e nem fique apenas tirando das redes, sem oferecer qualquer contrapartida. Publique regularmente as oportunidades disponíveis na sua empresa.

4. Ative seus contatos - Convide as pessoas a se conectarem a você nas principais ferramentas de sua escolha e entenda que elas nem sempre estarão em todas, mas apenas naquelas de sua maior afinidade. Construa uma comunidade de profissionais de valor que saberão indicar outros profissionais do mesmo quilate para compor sua equipe.

5. Tenha um blog corporativo - Em português e/ou em idioma estrangeiro. Defina a proposta única e o posicionamento do mesmo. Integre seu blog a outras redes sociais, fazendo dele o ponto central de contato com seus pares.

6. Desenhe uma estratégia on-line - Complementando suas ações no mundo real, tenha uma clara estratégia em mídias sociais usando de todos os recursos disponíveis de forma integrada com foco nos objetivos da empresa.

7. Organize palestras - Não basta apenas ter ação on-line. Apareça para o mundo e compartilhe seu conhecimento com palestras de preferência em fóruns específicos e privilegiados. Convide palestrantes externos, uma vez que eles poderão apresentar uma visão inovadora à sua empresa.

8. Agende eventos de networking - Seus funcionários são os embaixadores da empresa em qualquer lugar. Estimule-os a organizar e a participar de eventos de networking. Esteja sempre atento às oportunidades de indicar um talento ou oportunidade de negócio para a empresa. Publique os eventos nas principais redes sociais. Tenha atenção ao novo estilo de liderança em redes de relacionamentos, CNO - Chief Networking Officer.

9. Tenha sua própria rede social - Ao invés de ter os contatos apenas nas redes espalhadas, centralize-os num banco de dados e depois migre o mesmo para uma rede social ao redor de sua marca/nome. Uma rede social ativa e vibrante impacta positivamente no valuation do seu negócio e torna seu trabalho de recrutamento e seleção infinitamente mais fácil além de uma substancial redução nos custos do processo.

10. Integre com Web-TV - Já existem formas e integrar Web-Tv as redes sociais. A Web-TV pode funcionar como um canal de comunicação interna e com os diversos colaboradores externos. Pode, inclusive, tornar-se um repositório de vídeos educacionais e de mensagens institucionais aos mais diversos grupos de stakeholders.

Conclusão - Na medida em que sua equipe tiver mais EXPERIÊNCIA com esse ferramental, adquirirá um novo HÁBITO que gerará muitos CASOS de SUCESSO para sua organização.


Octavio Pitaluga Neto
CNO - Chief Networking Officer
TEN - Top Executives Net


Monday, December 14, 2009

Treinamento Redes Sociais sob Orcamento

A fim de que o iniciante em estratégia de redes sociais tenha uma pequena mas crescente experiência com nosso trabalho especializado, criamos uma uma série de treinamentos virtuais via Skype sob orçamento variando de 30m a 3h30m numa tabela de valores de desconto progressivo em relação ao tempo e o número de pessoas.


Friday, December 11, 2009

How to embed video into a LinkedIn profile

Jonathan Cover shows us in a very nice way how to embed You Tube video into a LinkedIn profile. As you can see, it´s a lot of work and many requirements are needed.

Well, in order to insert your You Tube vídeo on TEN - Top Executives Net, you will need to perform only a few steps and make it visible on our home page before visitors and members. And with our new version, which is upcoming by next week, we will make it even more simpler and interesting too.

That´s why we position TEN as business and social network that complements LinkedIN smoothly and seamlessly. Please join us now. IT´S FREE!


Friday, December 04, 2009

Photos of 12th TEN Biz-Hour Rio

Dear all,

Please see photos here. We had a great time together. Many thanks for all those who could make it this time.

Happy and Prosperous 2000!!! (or 2010, if you may prefer)

Best regards,

Octavio Pitaluga
CNO - Chief Networking Officer
TEN - Top Executives Net


Tuesday, December 01, 2009

Women vs. Men on social networking sites


Uso Inteligente de Redes Sociais

Eis um exemplo de como o conhecimento sobre a metodologia de uso das redes sociais pode trazer um posicionamento no cyberspace bastante construtivo e inovador. Essa é a nova forma de apresentar suas credenciais, seus produtos/serviços e sua marca a nível mundial. Quanto mais complexa for a organização, maior deverá ser o envolvimento e o número de executivos comprometidos com essa estratégia em redes sociais. Novamente, se faz imperativo a presença do CNO - Chief Networking Officer.

Vá em Melzoo e digite "Chief Networking Officer"


Uso Indevido de Redes Sociais

Eis um exemplo de como o uso indevido de redes sociais pode ter conseqüências negativas na imagem, carreira, marca de uma pessoa e/ou organização. Daí a importância de se ter um CNO - Chief Networking Officer que desenvolverá uma estratégia em redes sociais com propriedade.