We realize that some companies are more aware of the importance of having an active presence in social networks. Some are even creating internal groups to discuss the benefits and risks of creating a strategy in this regard. In order to aid these professionals in the quick decision on this important issue, we present 10 reasons why an organization should have a corporate blog:
1. Defined leadership: Setting the leadership of CNO - Chief Networking Officer, is the first thing to do in terms of corporate blog . This is the professional who signs the blog , in which, are summarized all the ideas and communication actions of the organization. The clarity in the leadership imposes its due respect. Obviously that the CNO acts backed by a Business Networks Management team.
2. Official Content: Content posted on the corporate blog is official. It determines the company's position on various issues discussed there. It has legal status and value can be replicated by all sources interested in it. Portanto, sua edição deve ser cuidadosa e muito criteriosa. Therefore, the edition must be very carefull and judicious.
3. Central point: The company publishes in a central point of communication on the Internet all forms of content sharing as articles, photos, videos, quizzes, presentations etc ...
4. Easy replication: once the official content is published, any person, whoever he / she is an employee, fan, follower, media professionall, among other groups of interest, they can replicate the content among their peers in diverse social networks.
5. Transparency: to the extent in which the company organizes its content seamlessly throughout a blog, it opens a communication channel and very strong and positive relationship with all stakeholders by creating a two-way relationship in that people can comment on posts openly. It is recommended to answer all of these interactions at the earliest possible.
6. Registered followers: blogs may have mechanisms for registration of followers and thereby allow them to define the way they want to receive the latest posts, ie email, text messages, Twitter, RSS, etc ... The bigger this fan base is, the higher the viral potential of each post. The blog can also be integrated with CRM tools - Customer Relationship Management.
7. Virality: the post comes to the market instantly, this real time and can generate an active participation of fans, giving a legitimate and valuable feedback to that action. Moreover, if the content is no longer edited / removed the effect of this post can stay alive indefinitely anywhere in the world whoever has access to the language in question.
8. Integration with other social networks, blogs can be easily integrated into various social networks by creating a series of cross-referencing. Likewise, specific content and added in different social networks can be quickly posted on the blog. In addition, blogging can be integrated with the corporate social networks.
9. Relevance and attractiveness: once they have been edited and programmed properly, blogs are important agents to gain relevance in the face of Internet search engines (SEO - Search Engine Optimization) and generate attraction for the activities of the entity.
10. Knowledge management: the blog is an excellent tool for knowledge management because it allows the company to organize and to document their knowledge and to invite other stakeholders to provide meaningful ways of improving it, as it creates a knowledge repository.
We conclude highliting that editing a corporate blog is not an action for amateurs and that can be done anyhow without being structured by a clear strategic thinking line. People involved in the preparation and editing of corporate blog must be trained professionals to this challenge.
Does your company already have a corporate blog? And what if your competitor does?
Octavio Neto Pitaluga
TEN - Top Executives Net
CNO - Chief Networking Officer
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