Russia has World’s Most Engaged Social Networking Audience
Vkontakte.ru Ranks as Most Popular
Two-Thirds of Global Internet Users Access
Of the 1.1 billion people age 15 and older worldwide who accessed the Internet from a home or work location in May 2009, 734.2 million visited at least one social networking site during the month, representing a penetration of 65 percent of the worldwide Internet audience. The Russian social networking audience had the highest engagement among the 40 individual countries reported by comScore, with an average of 6.6 hours and 1,307 pages consumed per visitor. Brazil ranked close behind at 6.3 hours, followed by Canada (5.6 hours),
“Social networking has become a popular online pastime not only in mature Internet markets like
Top 20 Highest Engagement Social Networking Country Audiences
Ranked by Average Hours per Visitor*
Total Worldwide, Age 15+ - Home & Work Locations
Source: comScore World Metrix
|Country||Average Hours per Visitor||Average Pages per Visitor|
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.Read more....
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
+44 (0) 207 099 1775