Wednesday, July 08, 2009

Social Networking: Brazil ranks 2nd after Russia

Russia has World’s Most Engaged Social Networking Audience Ranks as Most Popular Social Networking Site in Russia with 14 Million Visitors

LONDON, U.K., July 2, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the social networking category in Russia, based on data from the comScore World Metrix audience measurement service. The study found Russia to have the world’s most engaged social networking audience, with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month.

Two-Thirds of Global Internet Users Access Social Networking Sites

Of the 1.1 billion people age 15 and older worldwide who accessed the Internet from a home or work location in May 2009, 734.2 million visited at least one social networking site during the month, representing a penetration of 65 percent of the worldwide Internet audience. The Russian social networking audience had the highest engagement among the 40 individual countries reported by comScore, with an average of 6.6 hours and 1,307 pages consumed per visitor. Brazil ranked close behind at 6.3 hours, followed by Canada (5.6 hours), Puerto Rico (5.3 hours) and Spain (5.3 hours).

“Social networking has become a popular online pastime not only in mature Internet markets like North America, but also in developing, high-growth Internet markets such as Russia,” said Mike Read, SVP & managing director, comScore Europe. “In a country as geographically large as Russia, social networking represents a way of connecting people from one corner of the country to the other. The highly engaged behavior of social networkers in Russia offers significant opportunity for marketers and advertisers seeking to reach these audiences.”

Top 20 Highest Engagement Social Networking Country Audiences

Ranked by Average Hours per Visitor*

May 2009

Total Worldwide, Age 15+ - Home & Work Locations

Source: comScore World Metrix

Country Average Hours per Visitor Average Pages per Visitor
World-Wide 3.7 525
Russia 6.6 1,307
Brazil 6.3 1,220
Canada 5.6 649
Puerto Rico 5.3 587
Spain 5.3 968
Finland 4.7 919
United Kingdom 4.6 487
Germany 4.5 793
United States 4.2 477
Colombia 4.1 473
Mexico 4.0 488
Chile 4.0 418
Ireland 3.8 462
Turkey 3.7 427
Venezuela 3.7 454
France 3.6 526
Australia 3.4 374
New Zealand 3.4 386
Switzerland 3.2 430
Italy 3.2 399

*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Read more....

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit

Jamie Gavin
comScore, Inc.
+44 (0) 207 099 1775

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