Dear all,
MERRY CHRISTMAS
&
PROSPEROUS 2009!
Date: Dec 16th, 2008 (tue)
Start/End: 7-11pm
Place: Melt Bar, R. Rita Ludoft, 47, Leblon, Rio de Janeiro/RJ, Brazil.
Free entry: valid only for those who are listed. Others: R$ 20/man and R$ 10/woman. Individual consumption cards
Double drink: 7-8pm, Bohemia long neck, national caipvodka & caipirinha
Live Music: Rodrigo Santos (ex-Barão Vermelho) from 22h onwards
RSVP: Please confirm your presence online, invite your friends and inform their names asap to: cno@topexecutivesnet.com.
Deadline: Dec 16th at 1PM latest. No last minute show up will be able to enjoy free entry. Please understand.
Looking forward to meeting you and your friends there.
Best regards,
Octavio Pitaluga Neto
TEN - Top Executives Net
CNO - Chief Networking Officer
previous photos & videos
Eighty Five Percent of Brazilian Internet Users Visited a Social Networking Site in September 2008
Google-Owned Orkut Dominates Social Networking in Brazil
These findings, as well as additional industry insights, will be presented during a complimentary Portuguese-language webinar, entitled State of the Internet in Brazil, on Wednesday, November 26 at 3 p.m. San Paulo time (see webinar details below).
| Percent Reach for Social Networking Category in Selected Countries* Total Worldwide, Age 15+, Home and Work Locations* Source: comScore World Metrix | |||
| Country | Percent Reach | ||
| Sep-2007 | Sep-2008 | Point Change | |
| Canada | 83.9 | 86.5 | 2.6 |
| Brazil | 76.0 | 85.3 | 9.3 |
| United Kingdom | 78.7 | 78.4 | -0.3 |
| Mexico | 67.3 | 73.0 | 5.7 |
| Spain | 63.9 | 70.7 | 6.8 |
| United States | 65.8 | 70.2 | 4.5 |
| Australia | 56.5 | 67.5 | 11.1 |
| Germany | 45.9 | 65.5 | 19.6 |
| Italy | 53.0 | 62.2 | 9.1 |
| Netherlands | 55.7 | 61.3 | 5.6 |
| Russian Federation | 36.3 | 60.7 | 24.4 |
| India | 50.9 | 60.3 | 9.4 |
| France | 51.4 | 59.1 | 7.7 |
| South Korea | 52.3 | 58.3 | 6.0 |
| Japan | 56.4 | 55.7 | -0.7 |
| China | 44.7 | 50.3 | 5.6 |
| Taiwan | 48.1 | 42.9 | -5.2 |
*Includes countries with a total Internet population of at least 10 million unique visitors in September 2008.
**Excludes traffic from public computers, such as Internet cafes or access from mobile phones/PDAs.
“For Internet users in Brazil, social networking continues to flourish as a hugely popular activity,” said Alex Banks, managing director of Latin America for comScore. “One likely reason for social networking’s success in Brazil is that its concept of online community closely aligns with the culture in Brazil, which is also centered on a strong sense of community and social activity.”
Social Networking Penetration High Throughout Latin America
In addition to Brazil, social networking is a popular Internet pastime across much of Latin America. Nearly 9 out of 10 people in the region visited a social networking site in September 2008, up 9 percentage points from September 2007. While social networking among Latin American nations had the highest reach in Brazil, comScore data show that Chile and Colombia were not far behind with 80 percent reach. Though Puerto Rico had the lowest penetration (71 percent) for the social networking category, it saw the largest gain versus year ago with a 10-percentage point increase.
| Percent Reach for Social Networking Category in Latin America Total Latin America, Age 15+, Home and Work Locations* Source: comScore World Metrix | |||
| Country | Percent Reach | ||
| Sep-2007 | Sep-2008 | Point Change | |
| Latin America | 78.0 | 87.2 | 9.3 |
| Brazil | 76.0 | 85.3 | 9.3 |
| Chile | 74.0 | 80.1 | 6.1 |
| Colombia | 69.9 | 79.6 | 9.7 |
| Argentina | 70.4 | 77.1 | 6.7 |
| Venezuela | 69.1 | 77.1 | 8.0 |
| Mexico | 67.3 | 73.0 | 5.7 |
| Puerto Rico | 60.5 | 70.5 | 10.0 |
*Excludes traffic from public computers, such as Internet cafes or access from mobile phones/PDAs.
Orkut is the Dominant Social Networking Site in Brazil
With 21 million unique visitors in September 2008, Google-owned Orkut was by far the most visited social network site in Brazil. Visitors spent an average of 496 minutes on the site during the month, with an average of 28 visits per visitor, ranking Orkut as the social networking site with the highest engagement also.
| Visitation and Engagement for Selected Social Networking Sites in Brazil Total Brazil, Age 15+, Home and Work Locations Source: comScore World Metrix | |||
| Selected Social Networking Sites | Total Unique Visitors (000) | Average Minutes per Visitor | Average Visits per Visitor |
| Total Internet : Total Audience | 26,221 | 1,608.1 | 47.5 |
| Orkut | 20,752 | 496.1 | 28.3 |
| Yahoo! Geocities | 3,916 | 2.8 | 1.8 |
| SONICO.COM | 2,978 | 10.1 | 2.7 |
| MINGLEBOX.COM | 1,677 | 1.6 | 2.4 |
| FOTOLOG.COM | 1,606 | 22.1 | 5.3 |
| 8P.COM.BR | 1,463 | 11.2 | 1.9 |
| MULTIPLY.COM | 1,189 | 4.4 | 1.5 |
| HI5.COM | 1,142 | 10.6 | 2.0 |
| Lycos Tripod | 1,115 | 1.8 | 1.4 |
| MYSPACE.COM | 893 | 13.2 | 2.3 |
| LIMEALL.COM | 387 | 0.6 | 1.7 |
| DEVIANTART.COM | 386 | 7.3 | 1.8 |
| FACEBOOK.COM | 360 | 14.2 | 2.7 |
“With more than five times the number of unique visitors as any other social networking site in Brazil, Orkut has a commanding position in the marketplace,” said Banks. “The site is a particularly attractive venue for advertisers because it is able to deliver both a large and highly engaged audience.”
Define your set of criteria. We did it as follows:
1. Choose your audience: we are focused on corporate market and high caliber professionals
2. Find a nice location in line with your public. The partnership must offer a low entry barrier and a low exit barrier to all invitees. We recommend the following format:
We strongly recommend to avoid committing with minimum number of people or advanced payment or any sort of risk. It´s a partnership in which the happy-hour organizer is the promotional arm while the place is the operational one. If the location can not see it as such, just close file and move on.
3. Select some online social networks: we are focused on TEN – Top Executives Net (business), ASW (social) and Internations (ex-pats) only.
4. Invite professionals selectively: we watched all profiles one by one and send customized messages to all executives who resembled our target audience.
5. Set up event in those social networks: Given that we are in Rio, we normally send the first invitation with 10 day pre-notice and a reminder 3 days before the event. We understand that in other parts of the world, the event organizer will need to start promoting it 2-3 weeks in advance, at least.
6. As soon as confirmations start coming, ask professionals if they would like to (a) bring their friends and/or (b) donate a gift for the raffle prize.
7. Send the attendees list to the location a couple of hours before
8. Make sure that you have at the event:
Business Nugget: Businesses should constantly monitor tools like Compete, Alexa, Hitwise, Nielsen, comScore, and the like to benchmark where they stand in relation to competition. Many of these tools have free and premium offerings.
2. Social Media Winner: Obama
It's interesting that there aren't too many ancillary support pages like these for McCain. For example, Michelle Obama has 127,000 fans, while Cindy McCain has 758 fans. It's also intriguing that searches for Sarah Palin funnel to the McCain-Palin page, whereas Biden has his own distinct fan page. Unfortunately for the McCain ticket, their largest ancillary group is the rogue "I Have More Foreign Policy Experience than Sarah Palin," with 220,000 participants.
The "friend" divide is just as prevalent on MySpace with Obama having 697,535 friends to McCain's 169,326. McCain gets some help from Palin on MySpace where she has 81,988 friends on her profile to Biden's 27,652.
Business Nugget: As has been pointed out in this column for quite some time now, Facebook is dominating MySpace (in this instance by volume of fans/friends). Also of interest for businesses are the different strategies that must be decided upon in social media. If I'm Coke, do I funnel everyone to one fan page (i.e., McCain) or do I send those interested in the various brands (Diet Coke, Coke Classic) to unique fan pages (i.e., Obama).
3. Paid Search Winner: McCain
The same holds true for the search term "vote." Shockingly, though, both parties fail to have a listing for the key phrase "register to vote."
Business Nugget: Paid search is mission critical to most businesses these days. However, many fail to do one basic thing: constantly manually check major key term results. With all the sophistication in paid search, businesses often get mired down in the details and miss major problems on the most important search terms.
4. Organic Search Winner: Tie
Over the last year for every search on "McCain," there have been 2.2 searches for "Obama." This ratio remains relatively constant if you only look at the last 90 and 30 days of data as well.
However, when you throw Palin into the mix, Palin searches way outperform McCain searches, and actually even outperform those of Obama. Hence, when you combine Palin and McCain, there are actually more searches than if you combine Obama and Biden.
This holds relatively true as you look at the battleground states of Ohio and Florida. In Florida on an indexed scale over the last 30 days, the searches broke down as follows: Palin (73), Obama (61), McCain (38), Biden (10). Part of that could be from people searching for videos of Tina Fey spoofing Palin on "Saturday Night Live." The national intrigue in Palin is something we've never seen and is difficult to account for.
Business Nugget: Smart corporations use Google Insights to help predict where their business may be going and what their users are interested it. Super smart corporations go one step further and drill down into geographic nuances.
5. YouTube Winner: Obama
Business Nugget: Every business should have a dedicated brand channel on YouTube. Marketing departments should also keep an eye on what corporate and competitive videos are out there. YouTube Insights shows the number of views a video has on sites outside of YouTube (embedded) and identifies what parts of the video people don't find interesting. Also, we decided to call-out YouTube as it's own item, but it could have been rolled into social media.
Overall Internet Winner: Obama. But will it be enough to win the election?
STOP
We know now that Mr. Barack Obama was elected the 44th President of the United States of America. It would be interesting to know how much his massive presence on Internet compared to his rival made the difference in the final outcome.
Looking forward to hearing your insigths.
Best regards,
Octavio Pitaluga
