Social networks have helped a lot to keep in the mind these people for all occasions like anniversary celebrations, Christmas and even in difficult moments of life of each one. Not to mention, lunches and happy-hours regularly organized throughout the year. At times, Mary organized a big party somewhere just to maintain live contact with classmates in order to know how everybody was going.
Maria has a personal database of about 10 thousand contacts scattered in many different social networks. In turn, John has only 2 thousand, claiming he did not have much time to keep them updated. Maria emphasized to John the importance of learning how to use social networks efficiently with focus on career, entrepreneurship and corporate business.
She said that thanks to a virtual relationship in social networks with an European executive, she helped built a very important partnership for her company, which was already giving good financial results to both organizations. This constructive attitude has been recognized by her superiors in the form of a bonus and international travel to the country ,where the partner was located, as an integral member of the Brazilian team.
Then, John began to quickly calculate that if he developed only 10 new contacts through social networks of each working day, this would provide an average of 200 new contacts per month, 2,400 new contacts per year and 24,000 additional contacts within 10 years. During this period, he expects to be already positioned as Middle Manager in his organization or in similar one. Certainly, his relationship capital would be much appreciated by various organizations, helping to further accelerate his career even in an eventual economic crisis.
Both concluded that the first step to be taken as CNO - Chief Networking Officer is the immediate experience with social networking while mapping of all their contacts, through them and always having a personal database as back-up for any eventuality. John and Mary decided to highlight this heritage in their respective résumés from now on.
They quickly understood that the efficient use of resources such as time and the tools offered by the Internet can make a tremendous difference in their lives, both socially and professionally.
Octavio Pitaluga Neto
CNO - Chief Networking Officer
TEN - Top Executives Net
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